As the AOR for Nationwide, I led many projects across all business units and channels, including direct mail and CRM retention initiatives, an innovative use of SMS (text messaging) to deliver an interactive retirement planning experience, administrative interfaces for agents to better serve their customers, banking solutions (did you know Nationwide was also a bank?), and a self-service tool for users to find the right insurance for their individual needs.

Known internally as “What’s Right for Me?”, we iterated through several rounds of UX concepting and prototyping, helping Nationwide discover their own goals as well as the user goals we would have to serve.