Helping arthritis patients manage their condition and communicate with their physician and family
Director of User Experience
Humira is a biologic that targets TNF, the cause of many problems associated with autoimmune disorders like rheumatoid arthritis (RA), Crohn’s disease, and psoriasis. The nature of the product makes patient compliance a problem.
Especially in the case of RA sufferers, cloud of symptoms, comorbidities, and therapies, as well as poor memory, makes it difficult to focus on Humira.
The SmartShare app was created by Wunderman and IDEO for Abbott Laboratories to help new Humira patients track their progress during the first 4 months of therapy. It provides feedback to the patient and wirelessly transmits a report for the doctor.
Through extensive patient and physician research, we created a tool that helped RA sufferers share their experience with not just their doctor, but their loved ones, helping create a more empathetic support structure and better outcomes.