Executive Director-level user experience professional, focused on Lean UX for startups and clients that don't want to sacrifice agility for usability. 15 years in agency and client-side roles, building strategy and experience for world-class brands in many industries. Currently consulting with both product and marketing companies, with an emphasis on mobile apps and mobile web.
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Employment

2014 present

Moov

Producer, UX

UX lead and producer for Moov, a hardware startup building a wearable fitness coach. Launched in August 2014, following a multimillion dollar crowdfunding campaign, with apps for running, boxing, and swimming.

moov

2013 present

Monday Envelope

Partner, UX Director

UX designer & strategist for Monday Envelope, a San Francisco-based startup facilitating parental involvment in school activities.

MondayEnvelope

2012 2013

Preferio

Co-founder, UX / Product Director

Co-founder of Preferio, a NYC-based startup. Responsible for design and implementation of our core product, a shopping app for iPad, launching in December 2012. Roles include user research, concepting, user experience, UI design, and a myriad of other hats, as a startup requires.

preferio

2011 2012

G2 USA

Executive Director of UX for North America

Joined G2 USA as their first Executive Director for UX, a position which reports to the CEO and is responsible for building the UX practice nationally as a center of excellence for G2. My direct reports included Group Directors in New York, Philadelphia, Chicago, and San Francisco; the User Experience team includes information architects, interaction designers, front-end and back-end developers. UX collaborates closely with Strategy and Creative in all projects. Solutions created include mobile and tablet interfaces, CMS-driven web sites, e-commerce platforms, social campaigns, microsites, and casual gaming experiences.

2009 2011

Greater Than One

Director of User Experience

Returned to Greater Than One (GTO) to transform the User Experience department from a group of IAs documenting tech decisions into a strategic group leading creative solutions. Because GTO is a boutique agency, responsibilities are fluid and self-directed. My brief is to implement usability practices as part of an iterative design process; to bring user-centered design principles into the higher-level strategic phase of projects, and to develop GTO’s positioning as a UX-centered agency.

2007 2009

Wunderman

Director of User Experience

Director of the User Experience department, consisting of five UX Architects, two Content Strategists, and one Associate UX Specialist. As director, I was responsible for the user experience across all interactive clients. The average client roster consists of 8-12 projects, in industries as diverse as insurance, financial, pharmaceutical, consumer electronics, energy, food & beverage, and entertainment.

Responsibilities were both client facing and departmental, including managing resources and budgets, representing Wunderman in new business pitches and client presentations, and leading Wunderman as an agency towards best practices in user-centered design

2006 2007

Greater Than One

User Experience Consultant

As a consultant, worked with two Creative Directors within the user experience (UX) group, and typically led a team of three to five UX members, including IAs, copywriters, and visual designers, in tandem with one Art Director.
Responsibilities were heavily client-facing, both in day-to-day collaboration and presentation of deliverables. Projects include pharmaceutical, hospitality, and entertainment industry clients.

2003 2006

Lifecare

Manager, Information Architecture & Web Design

Directed redesign of all online products for LifeCare.com, a B2B services company in corporate Human Resources. Conducted usability testing, competitive analysis and requirements gathering during planning phase. Created the following work products during design phase: user scenarios, functional specs, business rules, use cases, page-level templates and navigational flows. Managed creative team, designing visual style guide and page comps. Acted as key contact point between business, creative and technical development teams.

lifecare

2002 2002

Walt Disney World

User Experience Design Consultant

Led the creative team for online ticketing project, responsible for creating all navigational flows and page-level templates as well as overall art direction within the guidelines created for WaltDisneyWorld.com. Acted as intermediary contact between Walt Disney World Parks & Resorts Online (WDPRO) and third-party ticket processing vendor. Enabled transition to bring several new ticket types online and increase ticket sales efficiency and online conversion rate. Upon completion, project resulted in a 400% increase in sales from the previous year; over $20 million during the first two months.

disney

2000 2002

IBM Innovation Center for eBusiness

Senior Information Architect

Responsible in Lead IA role for all phases of information design from initial client consultation through navigational flow and page-level template creation. Clients included Fireman’s Fund Insurance, Hawaiian Medical Services Association (HMSA) and Freightliner, Inc.

IBM

1999 2000

Synthetic

Creative Director

Served as Creative Director for Synthetic (formerly HypnoVista Software). Led small (3 person) design team on various projects, including Virage, TestU, Medtronic and Pets.com.

synthetic

1995 1998

Razorfish

Information Architect / Graphic Designer

As a designer with Razorfish (previously Plastic, until 1998), created some of the earliest major e-commerce sites, the first Flash music video (Madonna’s Ray of Light), early use of 3D and vector audio, first drag & drop custom home page, first online gaming console UI (Sega Dreamcast), among many breakthroughs within the agency. Served as the first information architect in Razorfish San Francisco.

razorfish

1994 1995

Pacific Gas & Electric

Web Production Leader

Led initiative for PG&E’s first web site, notable for being the first dedicated web presence by a major public utility in the United States. I was profiled by the New York Times in 1995 as representing a new trend in American young professionals in the digital age.

pge

1993 1994

Peachpit Press

Production Coordinator

Managed book publishing schedules, including gathering of assets, routing of jobs to appropriate individuals, and layout of pre-press impositions. Acted as interface between designers and printers. Also created custom FileMaker Pro database for tracking of jobs, and led production of Peachpit’s first web site in summer of ’94.

peachpit

200 E. 10th Street #511, New York, NY, 10003
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